Your irresistible offer is what you dangle in front of your target market that gets them salivating. Every product or service you have needs to be positioned as something irresistible that your audience needs right now. Your goal is to get them jumping up and saying, “I HAVE to have that!”
Your product and service are the vehicles to deliver the solution to the target markets problems. But your offer is more than just your product or service. An irresistible offer triggers emotion and focuses on an end result. It’s the reason WHY people buy what they buy.
For example, people don’t buy drill bits for the sake of having another piece of metal around the house. You buy a drill bit for the HOLE! That’s the end result.
The Power of Your Irresistible Offer
If you offer something that people want and you get your website to a workable manner•then people will buy from you.
Your website, your logo, your copy all revolve around your offer.
You can have bad sales copy and a bad website – but if you offer what people want…then you’ll make tons of money.
A good offer stands out and shows why you are unique from the competition. A great offer is memorable…When you think “Pizza in 30 minutes or less” you think Dominos. When you think, “When it absolutely, positively has to be there overnight” you think FedEx.
What Makes A Great Irresistible Offer
Make your irresistible offer hit the sweet spot of your target market. It’s got to appeal to their reptilian brain…to their basic wants and desires. An abstract offer will only confuse your audience…and they’ll keep their wallets in their pockets.
Here are some qualities of a great offer…
(Your offer may not have ALL of these points…but it should touch on at least 3.)
- Gives people an offer they can’t refuse (Amazing value)
- Grabs peoples attention (Shock and surprise them)
- Solves an urgent, pressing problem
- Shows that your solution is uniquely superior
- Prove that your offer works
- It’s obvious the benefit of your solution
- It’s self-explanatory and ultra-simple
- It’s obvious what the return on investment is
- Does the user WANT what you offer? Is it obvious?
Sometimes an offer takes time to figure out. Be persistent! The more you test and tweak your offer the more irresistible it’ll be. Start looking at what other people offer (if they do at all!) You can get ideas of unique ways to get attention and motivate people to buy from you. The two big keys to success in business are a list of leads and an irresistible offer. With those you’ll retire rich.