There are eleven universal reasons why we buy anything. If you know and understand why your market buys from you, you have the power to help them by showing why your product or service will improve their lives.
Business growth is easy to accomplish, once you know the secret. The secret is deceptively simple: offer what your target market wants. Easy enough, right? Yet, the only thing that gets in our way is ourselves…
Your irresistible offer is what you dangle in front of your target market that gets them salivating. Every product or service you have needs to be positioned as something irresistible that your audience needs right now. Your goal is to get them jumping up and saying, “I HAVE to have that!”
Your product and service are the vehicles to deliver the solution to the target markets problems. But your offer is more than just your product or service. An irresistible offer triggers emotion and focuses on an end result. It’s the reason WHY people buy what they buy.