Your email is important. You want your audience to read it. But as your potential reader is scanning their inbox their index finger is resting on the mouse. Your email is one short click away from the trashcan. How do you hook people to open your email?
Whether or not someone opens an email is almost entirely based on the subject line. (Sure – other factors like familiarity with the sender plays a part, but 9 times out of 10 it’s the subject line that decides it.) That’s why your #1 goal in writing a subject line is to get people to open your email. That’s it. Once in, your #1 goal for your email is to get the reader to click your link. That’s it.
When you think about why you’re in business, it’s easy to say things like: money, security, impact, etc. All of these are fine values, but they are abstract. What do these values really mean in your life? How do they show up practically?
But if you ask the question in a different way, it opens up a floodgate of emotions, visions, and excitement.
Marketing isn’t hard. It’s simply knowing what your market wants and giving exactly that back to them. The amount of money you can make is directly correlated to how well you know the inner desires of your audience.
And often their deepest wants are hidden.
Marketing and sales isn’t complicated.
Marketing is about connecting with people who have a problem you know how to solve. Sales is about having a conversation with them about what they want and how you can help them get it.
Because of some amazing technology you too can live a freedom based lifestyle where you can live and work anywhere in the world. There’s a new renaissance for entrepreneurs who want more freedom – financial freedom, freedom of time, freedom from staff, and freedom to fully experience life the way you want it.
When my wife Melanie and I were in Venice, Italy recently we were both so moved and inspired by the explosion of creativity that’s everywhere you look. There’s beauty exuding from every narrow street and cannel.