Top 10 Tips for Writing Email Subject Lines that Get Opened

subject lines, email marketing

Your email is important. You want your audience to read it. But as your potential reader is scanning their inbox their index finger is resting on the mouse. Your email is one short click away from the trashcan. How do you hook people to open your email?

Whether or not someone opens an email is almost entirely based on the subject line. (Sure – other factors like familiarity with the sender plays a part, but 9 times out of 10 it’s the subject line that decides it.) That’s why your #1 goal in writing a subject line is to get people to open your email. That’s it. Once in, your #1 goal for your email is to get the reader to click your link. That’s it.


3 Tools to Live a Freedom Based Lifestyle

3 Tools for FBL

Because of some amazing technology you too can live a freedom based lifestyle where you can live and work anywhere in the world. There’s a new renaissance for entrepreneurs who want more freedom – financial freedom, freedom of time, freedom from staff, and freedom to fully experience life the way you want it.

When my wife Melanie and I were in Venice, Italy recently we were both so moved and inspired by the explosion of creativity that’s everywhere you look. There’s beauty exuding from every narrow street and cannel.