Let’s be honest… there aren’t too many “secrets” out there these days. (Especially now with everyone having access to everything!)
But there is one simple ultimate marketing secret that trumps all others. Once you know it, your copy and communications becomes 10 times more powerful and effective.
Best of all… it is super easy to implement.
Paris? Thailand? Bali? New York? Time with kids?
Time with parents? Morning cappuccino? Afternoon yoga? Evening concert?
What is it for you? If you could design a typical EXTRAORDINARY week… a week that you experience most of the time… what would it be?
[Note: this article was written along with my friend Tony Tiefenbach]
After talking with hundreds of service-based entrepreneurs we’ve seen the two biggest mistakes holding people back from earning an extra $3,000 to $60,000 a month. The solutions to these common mistakes are simple and will burst you past the $20,000 to $100,000 a year income ceiling. And without the strategies I’m about to reveal to you, it’s very difficult to experience a true freedom based lifestyle from your business.
I’m fascinated with weight loss for entrepreneurs because let’s be honest, it’s hard for many of us to stay slim. We sit on our duff most of the day pecking away at the computer. But, I found this great article that is based on research and not personal bias and emotion.
Because one of my pet peeves is when every nutritionist and health expert confidently explains how to REALLY lose weight… i.e. THEIR way (and only their way.) They denounce all other possible weight loss options and get righteous that their way is the only way.
Mr. Rogers, it turns out, was a master of leadership. Watch this powerful demonstration of persuasion done right. Mr. Rogers cause a tough senator to melt – and give him $20 million dollars!
I’ve always loved Mr. Rogers and still do. He understood the “secret” of successful business: be real and provide real value. It’s his authenticity and levelheaded passion that convinces the congressman to give over the money. This is a true lesson in business leadership.